How to Tell if Your Copywriter is Worth Top-Dollar
If you have the desire to use the internet to generate an income, you'll need a web site. That web site must be well written, especially if you're hoping it will bring in money. Unless you are a skilled Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to develop the text for your web site. A good Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some copywriters are crazily gifted. Some dream of having talent but are simply trying to make some bucks because they've heard that online direct response copywriting is easy. Here are tips on how to figure the difference.
Does the Direct Response Copywriter have a web site of his or her own? Any Direct Response Copywriter that would like to write web copy has to have a site that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a web site of their own, how are they supposed to assist you with your site? Look at the copy on their site as well. If you discover lots of mistakes, this is a terrible sign.
Do you respond favorably while you read the text on the writer's web direct response copy writer site? This is more involved than just noting grammar and spelling errors. Does the text make you feel any sort of emotional reaction? Does it cause you to feel affection for the writer? Does the web copy make you want to follow up and learn more about the writer? Does the copy make you want to jump to hire them immediately? Does the website copy make you feel like you need to leave? Does the website copy cause you to feel mad? These are all really vital responses and they merit your attention.
Carry out some background research on the writer. Try to look for reviews on online discussion boards and independent sites. It's remote that you will come across any negative reviews on the writer's own web site. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Closely examine these testimonials. It is smart to ask the writer to give you references too. You need to actually get in touch with each reference and obtain an honest opinion about the Direct Response Copywriter from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a certain field. If the writing sounds like a regurgitated Wikipedia article, you should find someone else.
There area lot of ways to figure out whether or not a Direct Response Copywriter is worth hiring. You must do some homework and try to find out more about the writer in terms of his or her ethics, reputation and personal character.